Since more and more applications have showed up with the large number of the smart phone users using the mobile phones, the phenomenon of using the apps have become more widespread and more general.
Therefore, what would influence these consumers’ choices to download the apps when there are so many choices now on the market?
The same situation in East Asia (China, Hong Kong, Japan, Korea and Taiwan)
According to the data, in all countries, most apps which have been downloaded are games and communications softwares, especially the games. Customers are used to using their smart phones for entertainment and chatting. Through this, the needs of apps are mostly based on entertainment and feature on which is really easy to kill time.
The different situation between Taiwan and East Asia.
Different from other countries, in Taiwan and Japan, where LINE is a popular app, apps about LINE are always on the top ten lists. As far as the information shows that most people in Taiwan download the games are in propose to get the cute and funny stickers so that they can post it when they are chatting with others. Some users are confined by this which leads to a condition that their apps are all about communication. They download the add-apps for chatting whether they will use it or not.
Above all, “free and interesting” games or communicative software apps are the most attractive app, and they are the key word when in search of the top ten apps.
|The top ten apps in China|
|The top ten apps in Hong Kong|
|The top ten apps in Japan|
|The top ten apps in Korea|
|The top ten apps in Taiwan|